The Sanya Red Women's Army Scenic Area is a cultural and tourism project jointly built by Shaanxi Tourism Group and Beijing Chunguang Group, with a total investment of 2 billion yuan and an area of 178 acres. The project is located on the banks of the Binglang River in Sanya City, with the core values of "Silk Road, Joy, and Technology" and the theme of "Mountain Sea Linkage, Coconut Breeze, Red Rhyme, and Cultural Sanya". It deeply explores the connotation of red culture, ethnic culture, and Silk Road culture, and plans for red memory and red movement in Sanya Three major theme areas of the Star Ocean. In June 2018, the "Red Memory" theme area of the first phase of the project was completed and opened, creating two red live performances, "Red Women's Army" and "Qiongzhou Blockade", filling the gap in Sanya's red tourism performance. In January 2022, the second phase of the project, the "Red Movement Sanya" theme area, began operation. It has a tourist service center, cultural and creative experience center, Red Movement Sanya Fountain Square, One Tree Parent Child Park, ball screen cinema, rotating space shuttle, carousel, and other projects, integrating various forms of entertainment such as stage installation shows, fountain water shows, parade performances, and interactive experiences, creating a dynamic, fashionable, and international carnival destination. The third phase of the project, "Starry Sea," will delve deeper into the culture of the Maritime Silk Road and marine culture, and plan experience projects such as characteristic theaters, science popularization exhibition halls, and amusement facilities, showcasing the mystery and vastness of the ocean and the extraordinary significance of the Maritime Silk Road. After the project is fully completed, the overall layout of "one axis and three zones, one street and one road, four dramas and two pavilions" will be formed, integrating tourism with urban culture, technological experience, and Silk Road civilization. We are committed to creating a comprehensive theme scenic area that integrates cultural tourism, characteristic performances, themed amusement, party building research and learning, and commercial street leisure.
Dadonghai Scenic Area is located in the southern Dadonghai sector of downtown Sanya City, Hainan Province, nestled between Yulin Port and Luhuitou Scenic Area. It stretches from the JW Marriott Hotel Sanya Dadonghai Bay in the west to the South China Hotel in the east, covering a land area of 19.49 hectares and a sea area of 26.08 hectares. Its coastline extends 2.9 kilometers. This natural semi-circular shallow bay is surrounded by mountains on three sides and faces the sea on one, offering superior natural conditions. The area features a tropical marine monsoon climate with oceanic characteristics, characterized by long summers without winter and abundant sunshine.
Currently, Dadonghai Scenic Area is a National 4A-level Tourist Attraction, integrating tourism, sightseeing, vacationing, business, and leisure. It is one of the earlier and more mature coastal resorts developed in Sanya and the city's first open scenic spot. As a well-equipped urban tourism resort within the city center with rich activities, it enjoys high reputation both domestically and internationally, attracting numerous tourists. It has received honors such as "One of China's Top 40 Scenic Spots," "2022 TOP20 Outstanding Cultural Tourism Project," and "City Cultural Tourism Beacon." In March 2025, Dadonghai International Coastal Tourism and Leisure Block was selected into the fourth batch of National Tourism Leisure Blocks. Dadonghai Scenic Area received approximately 1.99 million visitors in 2024 and about 1.54 million visitors from January to September in 2025.
The scenic area is divided into seven distinctive functional zones: Ecological Conservation Area, Cultural Experience Area, Marine Sports Area, Leisure Dining Area, Beach Sports Area, Tourist Service Area, and Urban Park Area, catering to the diverse needs of residents and tourists. Concurrently, guided by the design philosophy of "Trendy, Visual, Hedonistic, Free, Experiential," the area is deeply implementing transformation and quality improvement actions. Existing brands and offerings within the area include IPK Beach Bar and Lan Bar (benchmarked against Bali's Finns and Labrisa), Italian Carpigiani handmade ice cream and One Step Garden Café, Freegen Bar, FunBuy Cross-border E-commerce, Malt Café, Dabao Bar, and "Toucan," a representative Sanya local brand for domestic durian. It also features well-known new consumer brands like Luckin Coffee, KFC, and Lawson Convenience Store, along with 57 local renowned brands such as Donghai Longgong, Wu Hu Xuan, and Sihai Jing. Furthermore, in cooperation with Sanya's outstanding private enterprise Wuzhizhou Company, it operates the Dadonghai Coastal Water Sports Park, offering 18 classic water entertainment, diving sports, and training projects to meet the trendy water sports needs of different age groups.
The area fully utilizes its plaza and beach resources for event operations. In 2025, it hosted or co-hosted about 30 events, including the 2025 Montreux Jazz Festival, 2024 Sanya International Food Carnival (spanning the new year), 2025 "Blessings Rise in Sanya - Shop Auspiciously" Sanya Spring Festival New Year Shopping Festival, "Spending a Warm New Year by the Sea" themed event, 2025 "Divine Snake Greets Sanya, Warm Chinese New Year" Spring Festival Series - Spring Festival Garden Party, 2025 Dynamic Island · Celebrating Chinese New Year in Sanya, 2025 Sanya City National Fitness New Year Greetings Beach Taekwondo Open, 2025 Sanya City National Fitness New Year Greetings Dive to Plant Coral Eco-friendly New Year Activity, 2025 Sanya City National Fitness New Year Greetings Folk Strongman Challenge, Nao Hai International Youth VIBE Festival, Sanya City Trade Union May Day Gala, Jiyang District Trade Union Gala, "I Celebrate Dragon Boat Festival in Sanya" atmosphere creation, 2025 National Beach Wrestling Invitational, 2025 World Ocean Day Tide Culture Festival, World Ocean Day series events, the 8th World Chef Art Gala, 2025 International Beach Ultimate Frisbee Invitational, and Keep Surfer Festival. These diverse activities allow residents and tourists to experience the organic combination of various cultures and marine elements in Dadonghai, promoting the deep integration of "Culture, Sports, and Tourism."
About Us
The Dadonghai Tourist Area is located between Yulin Port and Luhuitou Scenic Area, surrounded by mountains on three sides and the sea on one side, with unique geographical and natural advantages.
Contact Us
Investment and operation：0898-88232133
Rescue phone number：0898-88219278
Complaints Hotline：0898-88215582
telephone：0898-88219638
mailbox：syltjq221226@163.com
Address: Dadonghai Tourist Area, Yuya Avenue, Jiyang District, Sanya City, Hainan Province
